What is parfait's dessert style or philosophy?

Parfait describes itself as a Japanese parfait shop on a quiet corner of Tokyo.

It layers seasonal fruit, handmade cream, and a little imagination into parfaits worth remembering. The site states the parfaits are made daily.

Its philosophy includes: Sweetness needs no explanation. We believe a good parfait is like a good walk. There's no need to rush; let the aroma, temperature, and delicate textures arrive in their own time.